Terms of Services

Some Background Info: We Are Not Salespeople - We Are Marketers

Marketing and sales are both vital to the success of a business, but they serve different purposes within the organisational structure and contribute to the growth of a company in distinct ways. Understanding the difference in purpose between these two functions is crucial for creating effective strategies that maximise a business's potential.

 

Purpose of Marketing:

• Brand Awareness and Lead Generation: Marketing's primary goal is to build brand awareness and generate interest in the company's products or services. By creating a strong brand image and engaging potential customers, marketing efforts aim to attract leads and nurture them until they are ready to make a purchase.

• Market Research and Strategy: Marketing involves extensive research to understand market trends, customer needs, and the competitive landscape. This research informs the development of comprehensive marketing strategies that align with business objectives and target audience preferences.

• Communication and Education: Marketing communicates the value proposition of the company's offerings to the target audience. Through various channels and content formats, it educates potential and existing customers about product features, benefits, and use cases, aiming to influence their perception and preferences.

• Customer Engagement and Retention: Marketing also focuses on building and maintaining relationships with customers. By engaging customers through personalised content, loyalty programs, and feedback channels, marketing efforts aim to enhance customer satisfaction and loyalty, encouraging repeat business and referrals.

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Purpose of Sales:

• Conversion of Leads to Customers: Sales takes over once marketing has successfully attracted leads, focusing on converting these leads into paying customers. Sales representatives engage directly with prospects, addressing their concerns, answering questions, and negotiating deals to close sales.

• Relationship Building: Sales involves building personal relationships with potential and existing customers. By understanding individual customer needs and preferences, sales representatives can tailor their approach to each prospect, fostering trust and long-term relationships.

• Revenue Generation: The primary purpose of sales is to generate revenue for the company. By closing deals and increasing the customer base, sales directly contribute to the financial health and growth of the business.

• Feedback Loop to Marketing: Sales provides valuable feedback from the customer front lines to marketing. Insights about customer needs, objections, and the effectiveness of marketing messages help refine marketing strategies and tactics, ensuring they remain aligned with market realities and customer expectations.

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Marketing focuses on attracting and nurturing potential customers by building brand awareness, engaging with the audience, and communicating the value of the company's offerings. Sales, on the other hand, focuses on converting these potential customers into actual buyers through direct interaction, negotiation, and relationship-building. Both functions are interdependent, with marketing setting the stage for sales and sales providing critical feedback to inform marketing strategies. Together, they drive the growth and sustainability of a business.

1. Introduction

Welcome to DB Digital! Our digital marketing services are designed to enhance your online presence and engagement across various digital platforms. By accessing our website (dbdigital.co.za) and using our services, you agree to be bound by these Terms of Service (ToS), all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you disagree with any part of these terms, you may not access the service.

 

2. Business Details

Full Legal Name: DB Digital (PTY) Ltd.

Type of Business Entity: Private Company

Principal Place of Business: Remote Online (Work From Home)

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Contact Information:

Email: daniel@dbdigital.co.za

Governing Law: South Africa

3. Services Offered

DB Digital offers comprehensive digital marketing services, including but not limited to:

 

• Web Design and Maintenance

• Content Marketing

• Social Media Marketing

• Search Engine Marketing

Videography services are exclusively available within the City of Cape Town Municipality and surrounds. Services are available to all users within South Africa, subject to contractual capacity under South African law. Video editing is available nationwide.

 

4. User Responsibilities

Users are required to:

 

• Ensure open communication with DB Digital, providing necessary information and content in a timely manner.

• Adhere to the laws of South Africa in all dealings.

• Make timely payments for services, due by the first day of each month, with a one-day grace period for failed payments. An official email must explain any failed payments.

• Respect service limitations, including business hours and contracted services.

• Adhere to all parameters of the agreement they have with DB Digital, including service limitations.

5. Intellectual Property

Ownership and Rights: All content produced by DB Digital in rendered services is owned by or licensed to the respective client. However, DB Digital reserves the right to make use of content produced from rendered services as part of their portfolio or promotional content.

Client-Generated Content: DB Digital reserves the right to use client-generated content for promotional purposes, adhering to South African laws.

Prohibited Use: Clients must not infringe upon the intellectual property rights of others with the content provided or used in conjunction with DB Digital's services.

 

6. Payment Terms

All payments are due by the first day of each month (payment made, proof of payment sent, and money reflected in DB Digital's bank account), with a one-day grace period for failed payments. Clients are required to notify DB Digital via an official email detailing the reasons for any failed payment. If no valid explanation is provided for failed payment, services are halted until the client's payment reflects in DB Digital's bank account. A deposit of 50% is payable before work commences. The remainder of the deposit is paid upon completion of the agreed setup (i.e. web design or social media profile setup). For the remainder of the month in which the second deposit is paid, finishing touches and feedback are provided to prepare for the first month's retainer work. Retainer payments are due in advance for retainer work. The first retainer invoice is sent within the month of setup completion. It is the responsibility of both parties to engage and discuss next steps once the setup deposit is fully paid. Payments are non-refundable on the grounds that clientele pay for services rendered and completed work, and not for specific results. Nothing in marketing is guaranteed, but our efforts are.

 

7. Terms and Termination

7.1) Service provisions continue with payment indefinitely unless terminated by either party with a
written notice of 30 days.
7.2) Grounds for termination include but are not limited to a
breach of contract, gross misconduct, or insolvency of either
party.

 

8. Disclaimers and Limitations of Liability

DB Digital provides services "as is" without warranty. DB Digital is not liable for indirect, incidental, or consequential damages arising from the use of our services. Users agree to indemnify DB Digital against all liabilities, costs, demands, damages, and expenses arising from or related to their use of our services.

 

9. Amendments and Modifications

DB Digital reserves the right to modify these ToS at any time. Clients will be notified of any significant changes.

 

10. Governing Law

These ToS are governed by the laws of the Republic of South Africa. Any disputes will be resolved through negotiation, followed by arbitration in Cape Town, if necessary.

 

11. Contact Information

For any questions or concerns regarding these ToS, please contact us at daniel@dbdigital.co.za